Basic SEO Mistakes to Figure out

Website speed

Website speed does matter. Today in this competitive environment time is money. Nobody likes a slow website that takes more than 5 seconds even Google too. A website should be opened within 3 seconds according to research otherwise you will lose your potential customers. This SEO factor can kill or build your SEO customers.

Keyword Mapping

SEO Competition is going to be hard-hitting day by day. As SEO companies are increasing, struggle to increase and thus the competition for the same keyword on different web pages are also increasing. So it becomes really important to map your keyword correctly to your web pages. choosing the wrong keyword causes you a serious mistake.

Choose Redirects Carefully

A redirect is a method through which user, as well as search engines, are sent to another URL from a specific request.

301 Redirects:- This is a permanent redirection. Prefer this if possible.

302 Redirects:- This is a temporary redirection.

Meta Refresh:- This type of redirection is based on page level rather than server level and not recommended for SEO.

404 Errors

It takes a long time to build user trust which is most important. A 404 error means a user wants to see a web page of your website and it is not present. It can be extremely bad if this error comes a lot as User and Google both does not like this too much. So, if you have 404 errors on your website you better take care of it.  

Broken links

Broken links are the links that don’t work for obvious reasons like website no longer available, a webpage is moved without redirects, or URL structure of a website has changed. No matter what is the reason for a broken link but this can cause you to decrease in website popularity and also user trust. So, you better find out broken links for your website and fix them as soon as possible.

Website Content

“Content is the king”

To check the content of the website Google has announced its algorithms called PANDA. This algorithm checks the content of your website and if it finds it duplicate then Google will push down your website or even can de-index your website too. So, be careful about your web content. It should be unique at least.

Anchor Texts

Anchor texts are simply texts which are with hyperlinks. An anchor text in your content means additional information about your content. It is good you’re your users as well as your website. But if Google or your users find it worthless then you lose your customer trust and Google trust also. So, it is also recommended to use relevant text with relevant links.

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